In 2020 a very dear friend asked about hydrating his beard. I love a good challenge, but more than anything wanted to help my friend. Together we built the formula Captain Jojacks. He kindly offered his beard to test and we watched it GROW from there. Formulated for maximum hydration and hold. We researched the specific issues black men experience with their beards and built this based on those needs. With Jojoba,tea tree and our special ingredients Monoi and Merula. This beard care will give you the best beard you've ever had.